MIG at BSAC’s Fall 2012 IAB & Research Review

The MIG team traveled to Berkeley, California last week to host a workshop on MEMS Product Development Challenges, part of BSAC’s Fall 2012 IAB & Research Review.  We were very honored to host a workshop with BSAC for the second year in a row.  The presentations from the workshop are available to MIG members in the Resource Library on our web site.

Karen Lightman kicked off the day by presenting an overview of MIG and the current state of the industry including potential areas for collaboration.

2012 09 19_BSAC_0004.jpg

Dave Monk, Sensor Product Manager at Freescale presented a case study on MEMS product development evolution and lessons learned.
2012 09 19_BSAC_0028.NEF
Angelo Assimakopoulos, Director of New Business Development at Knowles Electronics discussed the history of Knowles and the challenges they faced developing a MEMS microphone.
2012 09 19_BSAC_0044.NEF
Next up was Peter Himes, VP of Marketing at Silex Microsystems. He discussed a foundry’s perspective on process standardization vs full customization.

Continue reading

MEMS Executive Congress Europe

By Karen Lightman, Managing Director, MEMS Industry Group

“MEMS is only limited by the imagination” was the title of the opening keynote presented by ST’s Carmelo Papa at MEMS Executive Congress Europe and in many ways this phrase perfectly summarizes the conference itself. All of the speakers on our four panels  – industrial, biomedical/Quality of Life (QoL), automotive and consumer – as well as our keynotes – all conveyed that frontier feeling that MEMS can truly change the world. Sure we have some challenges to overcome (biggest being packaging), but the potential of having MEMS (frickin’) everywhere is a very tangible reality, if any of the predictions of MEMS Executive Congress Europe come true.

Thankfully the numerous press who attended the Congress Europe have already done an impressive job of highlighting the panelists’ and keynotes’ more technical points – please refer to our Congress press coverage for the growing list of stories.  So instead of retelling you who said what regarding what ISO qualification, I’ll use this blog to give you the more colorful side of the Congress (shocking disclosure, I know).  And speaking of color, MIG’s Monica Takacs did a great job of capturing the Congress in pictures and we’ve posted them on our Flickr site; you will want to check it out.

I am going to share with you my favorite quotes, saving my favorite for last. I’ll start with the one by our opening keynote, Carmelo Papa. When Carmelo was talking “off the ST script” his adorable Italian personality was a lot of fun. Like when he said that he couldn’t reveal ST’s biggest customer “even under torture,” but he’d give us some hints: “it is green, and delicious to eat.” What a great way to describe Apple.  I also liked how he described MEMS as the “mouse for portable devices” as it enables a new realm of gesture.

My next favorite quote was from VTI’s Hannu Laatikainen who I called a “Finnish Haiku Poet” when he said that we needed to “treat the car more like a human that can see, feel, hear, smell and taste.” Great stuff.  I absolutely enjoyed hearing every single word coming out of the mouth of Dr. Berger of Clinatec and it wasn’t just because I am a sucker for a French accent. I loved his description of connecting technology with medicine and his passion for patient health, safety and welfare.  He urged that there must be more money for clinical trials of technology for medical treatment to prove efficacy (not just money for consumer-inspired sport applications masking as healthcare products). I couldn’t agree more.

I laughed when Stefan Finkbeiner introduced himself and stated that his company, Akustica/Bosch, hailed from Pittsburgh, the “MEMS center of the US.” Stefan then modified the statement by saying that Pittsburgh is the “MEMS capital of Pennsylvania” and “definitely the MEMS capital of Western PA.” My hometown is a lot of things, but not yet the MEMS capital of the US.

But my absolute favorite quote from MEMS Executive Congress Europe was from Continental’s Bernhard Schmid. When someone from the audience asked the panelists if visual sensors will replace MEMS on automotive, Bernhard responded with a rhetorical question: “Have the eyes cannibalized the ears? No. Both senses/sensors are needed for smart automotive.” I guess he was inspired by Hannu’s earlier comment about the car’s senses being more human. I wouldn’t have expected such eloquence from a bunch of automotive engineering executives.  But like the Congress in general, these guys impressed and surprised me.

MEMS Executive Congress Europe was a fantastic success. I was expecting 100 attendees; we had 155. I thought we had a handful of sponsors; we had over 30. I look forward to building the content for this year’s upcoming MEMS Executive Congress US in Scottsdale (November 7-8) and yes, next year’s event somewhere in Europe and possibly in Asia. By design, MEMS Executive Congress is a unique professional forum where executives from companies designing and manufacturing MEMS technology sit side-by-side with their end-user customers in panel discussions and networking events to exchange ideas and information about the use of MEMS in commercial applications. And clearly, with our success in Europe, MIG is meeting a need in the market. Good thing it’s also lots of fun.

See you at CES!

MIG looks forward to advancing MEMS across global markets at next week’s 2012 International CES®.  It’s not too late to make your plans to attend!
MEMS TechZone

LVCC, South Hall 2, Booth #25218
January 10 – 13, 2012

Stop by the booth to register to win MOD Live from Recon Instruments (winner of the 2011 MEMS Technology Showcase at MEMS Executive Congress®) and see the VGo Robotic Telepresence (enabled by MEMS developed by Freescale Semiconductor.)

Recon Instruments VGo
 

MEMS Conference Session

Connecting the Real World with the Digital World: Harnessing the Power of MEMS
LVCC, North Hall, Room N254
January 11, 2012 | 10:30-11:30am
Spread the word to your colleagues and customers to attend this much anticipated session. In this session, you’ll earn how MEMS is truly driving the adoption of new consumer applications and products.

TechZone Participants and Sponsors

 

Complimentary MIG Networking Breakfast

Sponsored by 

STMicroelectronics

Conference Room 7, Second Floor, Las Vegas Hilton
January 11, 2012 | 7:00-9:00 am

Join press and members of MIG for a complimentary continental breakfast and networking time. (RSVP required)

MEMS at 2012 CES® PressroomIf you can’t make it to the show, be sure to check out the latest press releases related to MEMS at 2012 CES® in our online press room.  MIG members, if you are attending the show and have a press release, make sure to send it to Kacey Wherley at kwherley@memsindustrygroup.org for inclusion.

See you in Las Vegas!

The Changing Landscape of MEMS Foundry Models: Understanding In-house, Fab-lite and Fabless

MEMS Executive Congress 2011

November 2-3, 2011
Monterey Plaza Resort & Spa
An annual executive forum promoting the commercialization of MEMS

“One size fits all” just does not apply in MEMS manufacturing. Heterogeneous models—in-house, fab-lite and fabless—offer flexible approaches to the varied requirements of MEMS fabrication, empowering companies to make the choices that will keep them competitive.

At the seventh annual MEMS Executive Congress , our panel of global MEMS fabrication business leaders will boldly explore the diverse approaches to manufacturing MEMS. Where are we today, how did we get here, and where are we going? What is driving this new era of fab-lite and fabless manufacturing and why do some companies make the choice to keep their fab in-house? And, how do variables such as current processes, price and time-to-market pressures, and the need for flexibility affect a foundry’s strategy?

Representing very different perspectives on the manufacturing spectrum, our panelists will offer candid opinions on how to come out a winner in this increasingly competitive and revenue-generating market.

Please join us Thursday, November 3, 2011, 10:00-10:45 a.m., for the panel, MEMS Foundry Models—In-House, Fab-Lite, Fabless.

Featured Speakers

Moderator: Nancy Fares, President & CEO, Micralyne

Panelists:

Register today for MEMS Executive Congress

As a business rather than a technical conference, MEMS Executive Congress provides a unique forum for MEMS solution providers and OEM integrators to exchange ideas and information during panel discussions and networking events. This truly unique two-day event is the year’s must-attend conference for the entire MEMS supply chain.

If you have not registered yet, you can do so via the link below:

Register Now