Category Archives: Tradeshows

MEMS Executive Congress Europe

By Karen Lightman, Managing Director, MEMS Industry Group

“MEMS is only limited by the imagination” was the title of the opening keynote presented by ST’s Carmelo Papa at MEMS Executive Congress Europe and in many ways this phrase perfectly summarizes the conference itself. All of the speakers on our four panels  – industrial, biomedical/Quality of Life (QoL), automotive and consumer – as well as our keynotes – all conveyed that frontier feeling that MEMS can truly change the world. Sure we have some challenges to overcome (biggest being packaging), but the potential of having MEMS (frickin’) everywhere is a very tangible reality, if any of the predictions of MEMS Executive Congress Europe come true.

Thankfully the numerous press who attended the Congress Europe have already done an impressive job of highlighting the panelists’ and keynotes’ more technical points – please refer to our Congress press coverage for the growing list of stories.  So instead of retelling you who said what regarding what ISO qualification, I’ll use this blog to give you the more colorful side of the Congress (shocking disclosure, I know).  And speaking of color, MIG’s Monica Takacs did a great job of capturing the Congress in pictures and we’ve posted them on our Flickr site; you will want to check it out.

I am going to share with you my favorite quotes, saving my favorite for last. I’ll start with the one by our opening keynote, Carmelo Papa. When Carmelo was talking “off the ST script” his adorable Italian personality was a lot of fun. Like when he said that he couldn’t reveal ST’s biggest customer “even under torture,” but he’d give us some hints: “it is green, and delicious to eat.” What a great way to describe Apple.  I also liked how he described MEMS as the “mouse for portable devices” as it enables a new realm of gesture.

My next favorite quote was from VTI’s Hannu Laatikainen who I called a “Finnish Haiku Poet” when he said that we needed to “treat the car more like a human that can see, feel, hear, smell and taste.” Great stuff.  I absolutely enjoyed hearing every single word coming out of the mouth of Dr. Berger of Clinatec and it wasn’t just because I am a sucker for a French accent. I loved his description of connecting technology with medicine and his passion for patient health, safety and welfare.  He urged that there must be more money for clinical trials of technology for medical treatment to prove efficacy (not just money for consumer-inspired sport applications masking as healthcare products). I couldn’t agree more.

I laughed when Stefan Finkbeiner introduced himself and stated that his company, Akustica/Bosch, hailed from Pittsburgh, the “MEMS center of the US.” Stefan then modified the statement by saying that Pittsburgh is the “MEMS capital of Pennsylvania” and “definitely the MEMS capital of Western PA.” My hometown is a lot of things, but not yet the MEMS capital of the US.

But my absolute favorite quote from MEMS Executive Congress Europe was from Continental’s Bernhard Schmid. When someone from the audience asked the panelists if visual sensors will replace MEMS on automotive, Bernhard responded with a rhetorical question: “Have the eyes cannibalized the ears? No. Both senses/sensors are needed for smart automotive.” I guess he was inspired by Hannu’s earlier comment about the car’s senses being more human. I wouldn’t have expected such eloquence from a bunch of automotive engineering executives.  But like the Congress in general, these guys impressed and surprised me.

MEMS Executive Congress Europe was a fantastic success. I was expecting 100 attendees; we had 155. I thought we had a handful of sponsors; we had over 30. I look forward to building the content for this year’s upcoming MEMS Executive Congress US in Scottsdale (November 7-8) and yes, next year’s event somewhere in Europe and possibly in Asia. By design, MEMS Executive Congress is a unique professional forum where executives from companies designing and manufacturing MEMS technology sit side-by-side with their end-user customers in panel discussions and networking events to exchange ideas and information about the use of MEMS in commercial applications. And clearly, with our success in Europe, MIG is meeting a need in the market. Good thing it’s also lots of fun.

See you at CES!

MIG looks forward to advancing MEMS across global markets at next week’s 2012 International CES®.  It’s not too late to make your plans to attend!
MEMS TechZone

LVCC, South Hall 2, Booth #25218
January 10 – 13, 2012

Stop by the booth to register to win MOD Live from Recon Instruments (winner of the 2011 MEMS Technology Showcase at MEMS Executive Congress®) and see the VGo Robotic Telepresence (enabled by MEMS developed by Freescale Semiconductor.)

Recon Instruments VGo
 

MEMS Conference Session

Connecting the Real World with the Digital World: Harnessing the Power of MEMS
LVCC, North Hall, Room N254
January 11, 2012 | 10:30-11:30am
Spread the word to your colleagues and customers to attend this much anticipated session. In this session, you’ll earn how MEMS is truly driving the adoption of new consumer applications and products.

TechZone Participants and Sponsors

 

Complimentary MIG Networking Breakfast

Sponsored by 

STMicroelectronics

Conference Room 7, Second Floor, Las Vegas Hilton
January 11, 2012 | 7:00-9:00 am

Join press and members of MIG for a complimentary continental breakfast and networking time. (RSVP required)

MEMS at 2012 CES® PressroomIf you can’t make it to the show, be sure to check out the latest press releases related to MEMS at 2012 CES® in our online press room.  MIG members, if you are attending the show and have a press release, make sure to send it to Kacey Wherley at kwherley@memsindustrygroup.org for inclusion.

See you in Las Vegas!

MEMS Executive Congress Sponsorships are Hot!

Thanks to overwhelming demand for MEMS Executive Congress sponsorships, MIG is pleased to announce a new Bronze category of sponsorship for the November 2011 event in Monterey, CA.  Included with the Bronze sponsorship is one complimentary pass to MEMS Executive Congress, inclusion of your company in pre and post event press releases and marketing materials, signage, event web site and program. For complete details and benefits, please visit the MEMS Executive Congress web site.  There is a special discount for MIG members and returning sponsors from Congress 2010.

We have several press releases, advisories and marketing activities planned for the next few weeks, so you are strongly encouraged to contact MIG if you are interested in the Bronze sponsorship or any of the other remaining sponsorship spots. You’ll get more “bang for your buck” if you sign up now, rather than sign up just before the Congress. And yes, to answer your question, we have sold the Restroom Sponsor!

In its seventh year, MEMS Executive Congress is the executive conference that connects the MEMS supply chain with MEMS end-users. Through keynotes, panel discussions, and numerous networking opportunities, MEMS Executive Congress creates an intimate forum for decision-makers to grow the global MEMS market. For complete information, please visit www.memscongress.com.

MEMS in Vegas, Baby

The Consumer Electronics Association (CEA) has a new dance partner—and we’re it! For the first time, MEMS has an official home at CES. MEMS Industry Group (MIG) is pleased to host the brand-new MEMS TechZone and the only MEMS conference program at CES 2012.

MEMS TechZone is a new area of the show floor for companies that are driving the adoption of this exciting technology in mobile phones, game consoles, tablet PCs and other hot consumer-electronic devices. MIG will co-exhibit with several members including Bosch/Bosch Sensortec/Akustica, VTI Technologies and WiSpry. Please contact Karen Lightman if you are interested in co-exhibiting opportunities.

Plan to visit the MEMS TechZone at the LVCC, South Hall 2—and join us for a panel on consumer devices enabled by MEMS which you will NOT want to miss on Wednesday January 12 at 11:30 am in room N254, North Hall of the Las Vegas Convention Center. Register in advance for a special discount!

Stay tuned for more MIG news on MEMS programs/events at CES 2012.

MIG at CES 2012 - MEMS Tech ZoneMEMS TechZone
LVCC, South Hall 2
Sponsor(s): MEMS Industry Group (MIG)

www.cesweb.org/showFloor/techzones.asp#5320

Best Regards,

Karen Lightman
Managing Director, MEMS Industry Group
klightman@memsindustrygroup.org, 412-390-1644 work phone; 412-725-6725 mobile

MIG at Exhibition MEMS/Micromachine 2010

Contributed by Karen Lightman, Managing Director, MEMS Industry Group

It was my second time in Japan, and this year I was again fortunate enough to attend Exhibition Micromachine/MEMS. This year I put on my “exhibitor cap” and manned the MIG booth – I’m not a big fan of standing around a booth (as anyone who knows me) – so I was very “un-Japanese” and abandoned my booth a lot. It’s way more fun and interesting and entertaining to roam the hall floor and meet/greet new and potentially new MIG members. Thankfully I was parked near the IVAM booth, so my colleagues at IVAM not only supplied me with endless bags of gummy bears, but also had the courtesy to explain where I was. Thank you, Uwe Kleinkes and your staff! Continue reading

Will MEMS standards help you earn more customers?

Contributed by Monica Takacs, Director of Marketing & Membership, MEMS Industry Group

Last week during SEMICON West, MIG staff and members, EV Group, Acuity Incorporated, and NIST attended the SEMI MEMS standards task force and committee meeting at the Marriott Marquis. This was my first time attending a SEMI standards meeting and I wasn’t sure what to expect. Standards have always been such a controversial subject at MEMS Industry Group meetings. My impression of the general consensus of our members’ view of MEMS standards is that standards may benefit the industry, but no company wants to implement standards if it means that they lose competitive advantage.

SEMI (www.semi.org/standards) has been working hard in development standards for MEMS reliability, microfluidics, micro tubes, materials characterization, wafer bonding, and terminology. They already have a list of published standards for sale. MIG encourages its members to get involved and join the conversation.

This is my forth year attending SEMICON West and each year there seems to be more emphasis on the enabling capabilities of MEMS and less explaining the definition of MEMS. As the MEMS Industry matures, standards are becoming inevitable. MIG’s charter is to advance the global MEMS market, and as an industry group we feel like the conversation about MEMS standards is very important. Standards may demonstrate the maturity of the MEMS industry by proving the reliability of MEMS to new customers in existing and new industries, thus expanding its reach to systems integrators.

What do you think about MEMS standards? Are MEMS standards important to your customers?

MIG at SEMICON WEST 2010 – Day Two

Contributed by Karen Lightman, Managing Director, MEMS Industry Group

Day two at SEMICON West started off with a BANG – thanks to the impressive breakfast hosted by Pennwell Electronics Media Group at the oh-so-swanky St. Regis. The program featured several impressive speakers: Pete Singer, editorial director
of PennWell’s Electronics Media Group
 who presented “Technology Trends in Semiconductor, Packaging & Solar Industries.” Pete’s nice overview was followed by Bill McClean, president 
of IC Insights, who gave an overall presentation on the economic outlook for the semiconductor industry. But the piece de resistance was Andrew Thompson, the co-founder and CEO of Proteus (MIG member company) who gave a fantastic keynote on 
”Emerging Applications in the Field of Medicine.” Thompson gave one of the best keynotes I’ve heard in a really long time – he eloquently and simply laid out a story on the consumerization/democratization of healthcare. Bravo – well done. Continue reading

MIG at SEMICON WEST 2010 – Day One

Contributed by Karen Lightman, Managing Director, MEMS Industry Group

“Happy days are here again” is probably too rosy of a theme song for this year’s SEMICON West show, but it sure felt a lot different than last year’s. While overall attendance was higher than SEMI has seen in a while(if you include the mob scene over at the Solar show in Moscone West), I’d say that there were less exhibitors than I saw in 2008 (perhaps this is because many folks had to confirm their 2010 spots during the still-recessionary times of the summer of 2009?). Continue reading

Sensors Expo 2010 – Day 1

Contributed by Karen Lightman, managing director, MEMS Industry Group

What a delight it was to be in to Chicago for Sensors Expo 2010 at Rosemont Convention Center. I spent my first day attending the MEMS pre-conference symposium hosted by Roger Grace. The opening keynote for the MEMS symposium was Professor Thomas Gessner from Fraunhofer Research Institute for Electronic Nano Systems (IENS) in Germany. He focused his keynote on the main topic of the day: MEMS integration. In lieu of talking about high volume applications, Professor Gessner spoke of on-chip integration in lower volume for smaller sized customers (their niche). He also touched upon NEMS and a new generation of pressure sensors, as well as nanostructured multi layers using wafer bonding technology. He ended his presentation by discussing the energy harvesting capabilities of IENS’ devices. I will definitely stay tuned. Continue reading

Trip Report: Hannover Messe 2010

Contributed by Karen Lightman, Managing Director, MEMS Industry Group

Hello from Hannover Messe 2010. I am thankful to be here; as I think I was on one of the last flights to fly over the Atlantic on Thursday, April 15. Crazily enough my luggage (and that of my 9-year old daughter) is still at Charles du Gaulle Airport in Paris, but I am definitely making the most of my “volcation” as I am currently still stranded in Germany thanks to the Icelandic volcanic ash cloud.  Time will tell if we’ll be able to return home to Pittsburgh in a few days. So I will make the most of my time here! Continue reading

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