MEMS Enabling a Health & Medical Revolution

By Karen Lightman, Managing Director, MEMS Industry Group

One of the most exciting things lately about being director of the MEMS Industry Group (MIG) is feeling the slow and powerful build of momentum that precedes a flurry of wins for MEMS technology in health and medical applications. Someday soon many consumers will use MEMS to monitor and maintain their health on a daily basis.

What’s driving this revolution in health and medical devices? Beyond the prevalence of wireless networks — which is a key enabler — there is a convergence of factors that bring MEMS into this space. MEMS miniaturizes, and it improve safety and reliability. It also provides an integrated solution. Alone on an armband or embedded in a T-shirt, sensors are just a bunch of sad, lonely chips. But wirelessly connect these sensors (including MEMS) via Bluetooth to a cloud computing network, as well as to social networks such as Facebook, and these sensors open up a huge world of opportunities for health and medical providers, designers, integrators, suppliers, and innovators.

Consumers will be the winners here, with more choices and the ability to monitor and maintain their own health, medical treatment, and drug therapies. They will demand non-intrusive monitoring, which is the main reason that the market for wearable wireless sensors (including MEMS) is expected to grow to 400 million devices by 2014.

The time is right for MEMS. The top two healthcare issues in the US are controllable by lifestyle changes (Type II diabetes and heart disease). These are lifestyle changes that consumers could and will control through intelligent sensors that give them reliable, usable information on which their doctors can also rely. And while they may not know it, by demanding accurate, real-time diagnostics and simpler dosing — while caring more about their overall health — consumers are inadvertently creating a path for MEMS to play a bigger role in their suite of medical solutions.

There are already numerous MEMS-based products that blur the line between the consumer and medical markets. Here are a few of my favorite examples:

  • Bodymedia FIT System acts as a “personal GPS” empowering consumers to monitor their overall fitness — measuring the intensity of their workouts and also the quality of sleep, an important factor in weight loss.
  • LumoBack, a wearable device that uses sensor and biofeedback to empower consumers to improve their posture, reduce back pain, and improve their overall quality of life.
  • Proteus Digital Health Feedback System gives consumers the ability to monitor and manage medication and physiologic data.

As we forge ahead with wirelessly connected health and medical apps, we must also grapple with medical privacy. Groups like the XPRIZE Foundation, which is helping lead this revolution of wireless digital, MEMS-enabled health and medical through their Qualcomm Tricorder XPRIZE and Nokia Sensing X Challenge, is embracing this issue. We also need you — the design community — to come up with the next new application of a health/medical product that may not cure cancer, but will help a cancer patient manage her pain as she suffers through radiation treatments. Or maybe you’ll design ______ (fill in the blank with your imagination and your engineering talent).

From the Freescale Blog: Orientation Representations: Part 2

Originally posted by Michael E Stanley in The Embedded Beat on Jan 23, 2013

In Orientation Representations: Part 1, we explored the use of rotation matrices and Euler angles.  At the end of that discussion, I alluded to the fact that there might be more efficient ways of describing rotations.  Let’s start with the rotation of a simple rigid body (in this case a cylinder) as shown in Figure 1.  Here, the cylinder is rotated such that a point on its surface originally at “A” is rotated to point “B” in space.

Rigid Body Rotation

Figure 1: Rotation of a rigid body such that a reference point moves from “A” to “B”

For this simple case, I’ve kept the axis of rotation along the vertical axis of the cylinder as shown in Figure 2.  But that is not a requirement for the underlying mathematics to work.  So long as we have a rigid body, we can always describe the rotation in the manner that follows.

rotation1.png

Figure 2: Overlay of Cartesian Coordinates onto System of Figure 1

Figure 3 deals with the same rotation, but focuses on the fact that we have a rotation plane that is perpendicular with the axis of rotation.  The movement of the cylinder is a rotation equal of angle α, about the axis of rotation, where the point of interest is constrained to lie within the rotation plane.

rotation2.png

Figure 3: Looking at Just the Rotation Plane and Axis of Rotation

The rotation is fully described by the three components of the normalized rotation axis and the rotation angle α, which may be in radians or degrees, depending upon the system in use.  As an example, I recently did some OpenGL ES graphics programming.  This system is very popular on portable devices.  I’m using it to program demos for Android, for later porting to iOS.  In OpenGL ES, you build up 3 dimensional objects as a collection of triangles, which can then be offset and/or rotated to change perspective.  As an example, our cylinder might be crudely drawn as shown in Figure 4.

cylinder.gif

Figure 4: OpenGL ES Drawing of a Cylinder

In this case, I’ve modeled the top and bottom of the cylinder with 6 triangles each, and the other side is modeled using a total of 16 triangles arranged in a strip.  OpenGL ES is optimized to draw such structures efficiently, and it is possible to then “render” textures onto the drawn surfaces.  What’s really neat is that once drawn, we get a reasonable approximation of the cylinder of Figure 1 simply by doing a -30 degrees rotation about the Z axis (presumed to be out of the page) using a single OpenGL ES instruction:

   gl.glRotatef(-30.0f, 0.0f, 0.0f, 1.0f);

At this point, you’re probably thinking: “Yeah, that makes sense, but how does it work at the math level?”  This is the where I need to introduce the concept of a quaternion.  Conceptually, a quaternion encodes the same axis and angle as above. But for mathematical reasons it deals with 1/2 of the rotation angle as shown below.

rotation3.png

Figure 5: System of Figure 4 in Terms of Quaternion Components

Before overwhelming you with the underlying math, you should know that unless you are planning to implement your own quaternion utility library, you only need to know a few key points:

  1. It takes four numbers to fully describe a quaternion (commonly q0 through q3).
  2. Not all quaternions are rotation quaternions.  Rotation quaternions have unit length (q02 + q12 + q22 + q32 = 1).  The discussion below will be restricted to rotation quaternions.
  3. These same rotations can be described using Euler angles, rotation matrices, etc. as discussed in the previous posting.  It is possible (and common) to translate between formats and use multiple formats.  Rotation matrices have the advantage of always being unique.  Euler angles are subject to gimbal lock, and should not be used for internal calculations (only input/output of results).
  4. You can rotate a vector V using a quaternion q using the equation: W = qVq* (quaternion products and complex conjugates are defined later)
  5. A sequence of rotations represented by quaternions q1 followed by q2 can be collapsed into a single rotation simply by computing the quaternion product q=q2q1 and then appling the rotation operator as above.

I will be presenting the mathematical definition first, and without proof.  If you really, REALLY want to know the underlying theory, let me suggest that you pick up a copy of Jack Kuiper’s excellent text: Quaternions and Rotation Sequences.  This appears to be (by far) the most extensive treatment on the topic, even while remaining very readable.

Notice that rotation quaternions deal with α/2, not α. We can define a rotation quaternion “q” in one of several equivalent fashions

q = (q0, q1, q2, q3) (Eqn.1)
q = q0 + q, where q = iq1 + jq2 + kq3 (Eqn. 2)
q = cos(α/2) + u sin(α/2), where u is the vector axis of rotation (Eqn. 3)

I use the quaternion form where q0 = cos(α/2).  Some texts will reorder the quaternion components so that the vector portion q is contained in q0-2 and q3 = cos(α/2).  Be sure you understand which form your text/software library supports.

Quaternions are a form of hyper-complex  number where instead of a single real and single imaginary component, we have one real and THREE imaginary components (i, j & k).  Rules for these imaginary components are:

i2 = j2 = k2 = ijk = -1 (Eqn. 4)
ij = k = -ji (Eqn. 5)
jk = i = -kj (Eqn. 6)
ki = j = -ik (Eqn. 7)

Two quaternions, p and q, are equal to one another only if the individual components are equal.   You add two quaternions by adding the individual components.  If

p = p0 + ip1 + jp2 + kp3; and (Eqn. 8)
q = q0 + iq1 + jq2 + kq3 (Eqn. 9)

Then

p + q = (p0 + q0) + i(p1+q1) + j(p2+q2) + k(p3+q3) (Eqn. 10)

The addition operation commutes.  That is p+q = q+p.  Multiplication of a quaternion by a scalar real number is trivial, just multiply each of the four components by the scalar.  Multiplication of two quaternions is NOT so trivial:

pq = p0q0 – p.q + p0q + q0p + p x q (Eqn. 11)

Multiplying one quaternion by another quaternion results in a third quaternion.  Notice that the 1st two components (p0q0 – p.q) makes up the scalar portion of the result, and the last three (p0q + q0p + p x q) comprise the vector portion.  The quaternion product operation is not commutative pq≠qp. Order matters.  Multiplication of two quaternions includes scalar, cross product and dot product terms.  Unless you are writing your own quaternion library, you are likely never to use the expression above.  Instead, you will use a function that does the quaternion multiplication for you.

The complex conjugate of

q = q0 + iq1 + jq2 + kq3 is q* = q0 – iq1 – jq2 – kq3 (Eqn. 12)

Related to this, we have

(pq)* = q*p* (Eqn. 13)
q+q* = 2q0 (Eqn. 14)
q-1 = q* for any unit quaternion (Eqn. 15)

Eqn. 15 is interesting.  If you think of a quaternion as a rotation operator, it says you can reverse the sense of rotation by inverting the axis of rotation.  Given our usual standard of using the Right Hand Rule to describe the polarity of rotations, this makes perfect sense.  Reversing the direction of the axis is equivalent to reversing the direction of rotation.

Another interesting take on the above is that rotation quaternions are not unique:

q = -q (Eqn. 16)

Any rotation quaternion can be multiplied by -1 and still result in the same rotation!    That’s because we reversed both the angle AND the axis of rotation (which then cancel each other).  It is conventional therefore to remove the ambiguity by negating a rotation quaternion if its scalar component is negative.

At this point, you are surely wondering why in the world you might, or might not, choose to use quaternions instead of rotation matrices.  Here’s a brief summary of the pros and cons:

Topic Quaternion Rotation Matrix
Storage Requires 16 bytes of storage in single precision floating point (4 elements at 4 bytes each) Requires 36 bytes of storage (9 elements at 4 bytes each)
Computation (for 2 sequential rotations) 4 elements each requiring 4 multiplies and 3 additions = 28 operations 9 elements, each requiring 3 multiplies and 2 additions = 45 operations
Vector rotation Rotating a vector by pre- and post-multiplication of quaternion requires 52 operations Rotating a vector via rotation matrix requires 15 operations (3 elements each requiring 3 multiplies and 2 additions)
Discontinuities Generally, we force the scalar part of the quaternion to be positive, which can cause a discontinuity in the rotation axis (it flips). None
Ease of Understanding Generally takes a lot of study to understand the details Easily understood by most engineers
Conversion From rotation matrix =
m11 m12 m13
m21 m22 m23
m31 m32 m33

we have:

q0 = 0.5 sqrt(m11 + m22 + m33 + 1)

q1 = (m32 – m23) / (4q0)

q2 = (m13 – m31) / (4q0)

q3 = (m21 – m12) / (4q0)               (Eqn. 17)RM =

2q02 – 1 + 2q12 2q1q2 – 2q0q3 2q1q3 +2q0q2
2q1q2 + 2q0q3 2q02 – 1 + 2q22 2q2q3 – 2q0q1
2q1q3 – 2q0q2 2q2q3 + 2q0q1 2q02 -1 + 2q32

(Eqn. 18)

Equations 17 and 18 are consistent with regards to direction of rotation.  If instead of rotating a vector in a fixed frame of reference, you rotate the frame of reference iteself, you will need to use the transpose of Eqn. 18 and invert q1, q2 and q3 in Eqn. 17.

Returning to the quaternion rotation operator W = qVq* , note that V needs to be expressed as a quaternion of the form [0, vx, vy, vz], and the multiplications are quaternion multiplies as defined in Eqn. 11.  q* is the complex conjugate defined in Eqn. 12.

If you do a lot of graphics or sensor fusion work, you will probably find yourself constantly switching between the various representations we’ve considered.  You’ll find it useful to remember a couple of identities from your high school geometry course:

The Dot Product u . v = | u | | v | cos α (Eqn. 19)

If both u and v are unit vectors, then:

u . v = cos α (Eqn. 20)dot_product.pngThe Cross Productu x v = | u | | v | sin α nspan> (Eqn. 21)

where n is a unit vector perpendicular to the plane containing u and v (the polarity of n follows the right hand rule).

If both u and v are unit vectors, then:

n = u x v / (sin α)     (Eqn. 22)cross_product.png

If you’ve been paying attention, you will see that α is the rotation of u into v about the axis of rotation defined by u x v.  See!  It’s simple! Axis and angle!

References:

  1. Quaternions and Rotation Sequences, Jack B. Kuipers, Princeton University Press, 1999
  2. Euler Angles from the Wolfram Demonstrations Project by Frederick W. Strauch
  3. Diversified Redundancy in the Measurement of Euler Angles Using Accelerometers and Magnetometers, Chirag Jagadish and Bor-Chin Chang, Proceedings of the 46th IEEE Conference on Decision and Control, Dec. 2007
  4. “Euler Angles” at Wikipedia
  5. Orientation Representations: Part 1, Michael Stanley at the Embedded Beat, October 2012

MEMS, iPhone mics, and impressive growth

By Karen Lightman, Managing Director, MEMS Industry Group
Originally posted on EE Times

 

The MEMS industry saw double-digit growth in 2012, is now valued at more than $10 billion by Yole Développement, and is on track to double in market value by 2015. Let’s examine the drivers of this impressive ramp.

First off,  2012 was the year of “Yes! I can finally hear you and you can hear me, too.” Thanks to MEMS, fuzzy cell phone conversations and dropped calls will soon be a thing of the past. It started at CES 2012 with the teardown of Samsung’s Focus Flash Windows smartphone, revealing WiSpry’s  RF MEMS inside.

This was a historic moment for not just WiSpry but for RF MEMS, as it was the first example of RF MEMS in a commercially available consumer product. History continued to be written and revealed through teardowns.

Jeremie Bouchaud of IHS iSuppli disclosed at the MEMS Executive Congress US that the Apple iPhone 5 uses three MEMS mics in the phone, plus a fourth one in the headset. You can read my earlier blog on “making beautiful music” with Analog Devices MEMS mics — one of four suppliers for iPhone 5 — to better understand the technology behind the ‘smart-quality’ sound achieved through MEMS mics.

The convergence of consumer and medical applications, enabled by MEMS technology, marked another landmark moment in 2012. The explosion of health-focused apps shows that consumers are fascinated with tracking their health through their mobile devices.

Read More »

MEMS is happening in Vegas baby, and it’s coming home with you, too

By Karen Lightman, Managing Director, MEMS Industry Group

Everyone knows the famous refrain “what happens in Vegas, stays in Vegas.” But for MEMS, you’ll want what happens in Vegas to come home with you. Why? Because MEMS at CES has gone waaaay beyond sensing your touch and letting you play Angry Birds.

MEMS Industry Group (MIG) is going back for a second year to International CES – because MEMS is happening in Vegas. And baby, it’s so cool and innovative and its applications are so new and exciting that it’s coming home with you, too. At 2013 International CES MEMS will be ever-present; and MIG is helping it stand out even more this year with our half-day MEMS conference track on January 8.

We will kick off our conference track with a very special keynote from Mr. Klaus Meder, president of Bosch Automotive Electronics, entitled “The MEMS Generation: Why Miniature ‘Machines’ are changing the User Experience with Everything.” Mr. Meder will discuss the connectivity of the automobile with the consumer, all enabled by the power of MEMS. I spoke with Mr. Meder earlier this fall regarding this keynote and was thrilled to hear his passion for MEMS and the role he sees it playing in what he calls this “interconnected lifestyle.” In Meder’s keynote, I expect that he will be taking the theory of the Internet of things one step further by demonstrating how a combination of MEMS and sensors are enabling our lives to be untethered by wires or roads. I was given a sneak peek of his presentation and got goose bumps when I saw the car of the future –  and I think you will, too.

Read More »

Who’s faster to market with new product designs? New global industry study tells all.

By Eric Larsen, Vice President of Business Intelligence, ATREG, Inc.

The manufacturing landscape of the MEMS industry will continue to evolve as the market matures to become a higher-volume, less custom business. Companies competing in larger scale consumer MEMS markets will seek to insource manufacturing in order to shorten product cycles times and gain a time-to-market advantage.

According to the key findings of a new global IDM industry study – Managing Complexity & Change in the Semiconductor Ecosystem – initiated by The Wharton School at the University of Pennsylvania and ATREG, Inc., IDM firms are faster to market with new product designs on existing manufacturing processes whereas fabless companies are faster to market with new designs on new manufacturing processes.

The study, instigated by Wharton management professor Dr. Rahul Kapoor, sheds light on a broad array of challenges and opportunities that IDM companies face within their ecosystem. It is based on detailed responses from senior executives at 23 publicly listed IDM companies, including 11 of the 20 largest IDMs (2011 revenue). The average time-to-market, defined as the period from design start to mass production, is about 11 months for a revision of an existing product design. It increases to about 17 months for a new product design. While IDMs are much faster to commercialize new designs on existing manufacturing processes, they seem on average slower to commercialize new designs on new manufacturing processes. This could reflect inherent differences in the extent of design manufacturing customization between fabless and IDM companies. The difference could also be due to the fact that fabless companies essentially contract for a newly available manufacturing process at a foundry whereas IDMs internally develop a new manufacturing process. The IDM study results were compared with those from fabless companies collected during an earlier study conducted by Dr. Kapoor in conjunction with GSA*. Other key research findings include:

  • Manufacturing strategy: In general, while the relationship with foundries is somewhat at an arm’s length, an IDM’s balanced manufacturing strategy seems to be paying off at least in the short term. The importance of having internal manufacturing was reinforced not only in terms of having a high level of coordination between product design and manufacturing activities, but also having greater leverage over foundries.
  • Intellectual property (IP) reuse: On average, an IDM reuses about 73% of design IP in the revision of an existing product design and about 44% in a new product design.
  • Source of IP: A large proportion of IP for IDMs continues to be internal (84%) with some IP dependence on third-party IP firms and foundry suppliers.
  • IDM-foundry relationships: There are lower levels of information sharing and involvement in IDMs’ value-creating activities by foundry suppliers. This may be reflective of the conflicts and challenges that IDMs face in working simultaneously with both internal manufacturing units and external foundries. At the same time, this simultaneity also seems to provide some benefits to IDMs as foundries are much more likely to customize their manufacturing processes around the needs of their IDM customers.
  • IDM-complementor relationships: Companies providing complementary products integrated in the customer’s application play an important role in enhancing the IDMs’ competitive position. Managing those more complex relationships means that IDMs pursuing collaborative innovation models need to explicitly develop organizational structures to effectively manage these new types of relationships.

I welcome your comments at eric.larsen@atreg.com.

 

Notes:

The full Wharton-ATREG research report is available for download at http://www.atreg.com/Wharton_ATREG_IDM_industry_study_Nov2012_FINAL.pdf.

*Collaborative Innovation in the Global Semiconductor Industry: A Report on the Findings from the 2010 Wharton-GSA Semiconductor Ecosystem Survey, Dr. Rahul Kapoor / GSA, http://www.gsaglobal.org/gsa-resources/reports/collaborative-innovation-in-the-global-semiconductor-industry/

 

About Eric Larsen

atregAs Vice President of Business Intelligence with, Eric oversees all of ATREG’s research-related activities while providing strategic analysis for ATREG’s clients. His ability to uncover valuable information and talent for linking people together makes Eric a valuable resource within the semiconductor industry. Eric’s contributions have resulted in successful transactions on behalf of Sony, IBM, LSI Logic, NEC, Atmel, and Renesas among others.

Prior to joining ATREG in 2003, Eric served as Vice President with global commercial real estate services firm Colliers International. He holds a BA in Business Administration from Seattle Pacific University.

A Day without MEMS

By Karen Lightman, Managing Director, MEMS Industry Group
Originally posted on EE Times

 

MEMS devices are everywhere. They have permeated almost every aspect of our lives, forever altering our interaction with our digital environment. Unknowingly, we take them for granted. But what would happen if this tiny, robust, quiet, virtually invisible workhorse suddenly disappeared? Would we notice?

I wake up to the cacophonous sound of my children mutinying. The MEMS gyros in their video game controllers are defunct, so they can’t play Wii Dance Party or Super Mario Brothers. Normally, my BodyMedia LINK Armband registers my sleep—and can monitor my heart rate to show if it is soaring due to stress, or something good for me, like running, but my armband is dead in the water so I am forced to gauge my sleep deprivation and heart rate without any electronic support. I have a feeling that this going to be a really long day.

I check my smartphone for the weather report so I know what to expect for the day, but without the MEMS accelerometer for orientation, my screen constantly shifts between landscape and portrait, leaving me even more irritated. I’m late for an important meeting, so I jump into my car and program the GPS, which, without its MEMS-based inertial navigation system, makes location awareness totally unreliable. Looks like I am going to have to get out the map, if I even still have one in the glove compartment.

Did I mention that I’m late for my friend’s surprise 40th birthday party and I’m in charge of taking the photographs? But without those amazing accelerometers giving me image stabilization on my digital camera, my images will surely be blurry. MEMS, where are you?
Read More »

MEMS, the Cornerstone of Intelligent Connected Devices: Key Theme at MEMS Executive Congress US 2012

MEMS Suppliers and OEMs explore trends, technologies and market influences at MEMS Industry Group’s flagship business conference

MEMS Industry Group (MIG), a global industry organization with more than 150 member-companies and partners, wrapped up another successful MEMS Executive Congress® US 2012, November 7-8, 2012 in Scottsdale, AZ. Fueled by double-digit growth rates and with an overall market estimated to reach US $12.5B by 2016 1, the micro-electromechanical systems (MEMS) industry is realizing explosive growth in consumer electronics and mobile handsets, is strongly resurgent in automotive, and is emerging as a core enabling technology in biomedical/quality of life and diverse industrial applications, including energy and transportation. A record number of attendees at MIG’s eighth annual executive conference and networking event were treated to an inside look at what’s propelling the MEMS market, and MEMS-enabled devices, forward.

“We are seeing a massive proliferation of MEMS devices across a broad range of applications: from mobile handsets, tablets and pico projectors, to health/medical monitors, automotive safety systems, the smart grid, gaming, and robotics,” said Karen Lightman, managing director, MEMS Industry Group. “This combination of rapid growth and demand for smaller, lower-power MEMS has created challenges that our industry is solving. ‘Sensor fusion’ is easing the integration of MEMS in heterogeneous systems. MEMS suppliers are making lower-power devices and are packaging MEMS in IMUs that conserve board space. And the industry is coming together to address the critical issue of MEMS standardization. At MEMS Executive Congress, we dove collectively into these and other pressing issues.”

Opening Keynote Speaker Ajith Amerasekera, director, product acceleration, High Performance Analog Business, Texas Instruments, described the criticality of power to perpetual and seamless connectivity. “As a technology that supports ubiquitous intelligence, MEMS is helping to drive advances in electronic devices. At the same time, we must consider the demands of pervasive, connected electronic applications, in terms of energy generation and management. The MEMS industry, and the larger ecosystem of which it is a part, must rise to the challenges of integrated low-power sensor technology, smaller form-factor battery and storage technology, and true energy harvesting in order to sustain what will one day be trillions of connected devices.”

Closing Keynote Speaker Robert Brunner, founder, creative director and partner, Ammunition—the innovation firm behind products from Apple, Barnes & Noble, Beats by Dr. Dre, Adobe and Lark—offered MEMS Executive Congress attendees his inclusive philosophy of product design. “Everybody in this room is a designer,” said Brunner. “Great design is developed around a vision that manifests itself in something that people find not only useful, but desirable.” Brunner further hit a chord with the audience when he stated that “while technology enables, it is design that establishes.”

Read More »

Preview of MEMS Technology Showcase at MEMS Executive Congress US 2012

By Karen Lightman, managing director, MEMS Industry Group

If I must tell the truth, the genesis of MEMS Technology Showcase began (as many great ideas do) at a bar over beers, the closing night of MEMS Executive Congress 2010. I was talking with Bryan Hoadley of Movea, who had just spoken on the MEMS in Consumer panel. He and I talked about what the MEMS industry needs – a way to show how cool the MEMS inside is – to showcase the “MEMS in the machine” (a marketing theme that we at MEMS Industry Group had just launched earlier that year). And viola! The concept for MEMS Technology Showcase was born.

My vision was to create a carnival-type atmosphere where OEM/end-user companies would compete to come up on stage while the moderator would be the ringmaster, virtual whip in hand, taming the masses who want a glimpse at the wonder of those magnificent MEMS-enabled products. My ultimate goal was to have companies not wait to release their products at CES in January, but instead, at MEMS Technology Showcase in November. I fantasized that someday even Apple would want to release their latest iPhone at the Congress!  (Well you must admit there are a lot of MEMS in there!)

Last year the MEMS Technology Showcase was a huge success – so big that others even tried to replicate it at their events (I guess it’s that expression: “imitation is the best form of flattery,” right?) We crowned Recon Instruments’ MOD-Live heads-up display for goggles as our winner, and they’ve gone on to great commercial success and recognition.

This year we have six finalists, and I am confident that our winner will receive accolades and customer orders galore, and it’ll be due in part to those fabulous little MEMS chips inside, enabling all that functionality in a smaller, faster and lower-power form factor with heaps of intelligence to boot.

I am equally confident in this year’s moderator, Shawn G. DuBravac, chief economist and senior director of research, Consumer Electronics Association (BTW nothing will come close to CES, I was just kidding, Shawn. No hard feelings, right?). Shawn has mastered similar types of competitions for CEA and has already shared his advice on how to mange the “flow” of the competition/panel; his biggest suggestion was to get a HUGE DIGITAL CLOCK like the ones they have at finish lines for marathons. I thought we’d get the whip from my original ringmaster idea…

Here’s a peek at who will be competing in our second annual MEMS Technology Showcase:

Read More »

Preview of Our Fabulous Keynotes at MEMS Executive Congress US 2012

By Karen Lightman, managing director, MEMS Industry Group

Recently I was talking with a MIG member about what was unique about this year’s Congress. I actually surprised myself when I instantly blurted out, “the keynotes!” Normally, I would talk about how cool the MEMS Technology Showcase is (and it is – really, it is!) And you’ll soon hear about it in an upcoming story/blog). But honestly, when I answer from my gut, I gotta go with my initial answer: this year’s fabulous keynotes.

Our opening keynote speaker is Ajith Amerasekera, TI Fellow, IEEE Fellow, Kilby Labs, Texas Instruments. Ajith was the director of Kilby Labs at TI, which he has described as a “do tank” rather than a “think tank.” I am grateful for the time that Ajith has taken from his super-busy schedule solving important challenges at TI to answer a few questions for me, give us a peek inside his brain and preview what he’ll be discussing in his keynote, “Ultra Low-Power Electronics in the Next Decade,” on the morning of November 8.

Ajith, with your vast experience at TI in the VLSI Design Labs, director of ASIC Technology Strategy, as well as the director of Kilby Labs, you’ve gained a great perspective of high tech and how it’s evolved since the 1980’s. So given your experience, how do you define the shift in electronic technology from centralized and high-touch to ubiquitous and low-touch, and what are the driving forces?

A. The shift is defined by a need for more localized intelligent electronic devices to control and manage our environment — from home automation to the smart grid.  Electronics are enabling us to be more efficient and productive. The ability to build more powerful devices at very low power and cost levels enables us to distribute and embed intelligence widely. TI is a major player in ultra-low power, high-performance, analog chips and embedded processors that are the heart of these new systems.

Read More »

Preview of MEMS in Consumer Products Panel at MEMS Executive Congress US 2012

By Karen Lightman, managing director, MEMS Industry Group

I remember the first time we had a panel on consumer MEMS products at MEMS Executive Congress. It was November 2006, Marlene Bourne was our moderator and our panelists were:  Frank Melzer (CEO of the newly formed Bosch Sensortec); Benedetto Vigna (back then his title was MEMS business unit director, STMicroelectronics); Mark Martin’s predecessor, Bill Giudice, vice president and general manager, Micromachined Products Division, Analog Devices; and Rick Thompson, manager, Advanced RF Technologies, BAE SYSTEMS.

Well, things sure have changed since then, haven’t they? In those days, we were all abuzz about the imminent release of the Nintendo Wii and the amazing impact of the Apple iPod. (The iPhone wouldn’t be announced for another two months.) Makes me smile when I think back at how simple and innocent the times were back then…

We’ve learned a lot over the past six years.  While most of the companies from the 2006 consumer panel are still active in MEMS (but only two of the panelists!), the Congress is now focused on hearing from end-users who are driving the market for MEMS. I am honored and truly delighted to have as this year’s moderator for “MEMS in Consumer Products,” my colleague Evgeni Gousev, senior director, Technology Development, Qualcomm MEMS Technologies, Inc.

I had the rare delight of discussing the panel topic over dinner with Evgeni when I was in the Bay Area a few weeks ago (for the MEMS workshop MIG did with BSAC). I scribbled my notes in between bites of a delicious, fresh California green salad to get a glimpse of what Evgeni will be discussing with panelists on the topic of MEMS in consumer products.

Read More »

Follow

Get every new post delivered to your Inbox.

Join 149 other followers